J Sainsbury plc is one of the UK’s most established retail businesses, with over 150 years of heritage and a growing family of well-known brands. While food sits at the heart of the business, their corporate website had not been updated for years, leaviung the site feeling static and no longer reflected the scale, ambition or transformation of the wider group.

The new site brings Sainsbury’s purpose, business strategy and sustainability commitments together in a single, modern digital experience. Designed to better serve investors, media and broader audiences, it replaces a static presence with a more dynamic, content-led platform, using subtle micro interactions to guide users and bring the experience to life. Confident, intuitive and future-ready, the site showcases the full breadth of the group while keeping food central.